Your about page is NOT about you… Many make this mistake. It is your introduction, giving your reader an idea of what they can expect from you about your business goals. It’s really a sales page, one that answers the most pressing problems or questions that new potential customers have about your business. With the focus on the highlights of the biggest selling points of your story and your brand. It should make a strong impression on your potential curious reader. To have people understand and appreciate your brand, this is the page link that you should send them to. Communicate the story of
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