What is an Opt In Box How Does It Work?

Opt-in Boxes are important. Learn what they are and how they work. I know we have all come across those little sign-up forms (commonly referred as opt-in boxes) where you leave your name and email – to get information or to be on a mailing list. This is the “Front Door” of an autoresponder. It drives me crazy when I have clients that don’t want to collect names and prefer not to have one. Why? Because it’s “marketing 101”! DEFINITION: Autoresponder: An e-mail utility that automatically replies to an e-mail message with a pre-written response when that e-mail comes into a

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