Facebook Live – Here’s What You Need To Know So, what is Facebook Live Streaming and why should it matter to you? Simply, Live Streaming means that you’re filming videos and streaming them live. So instead of creating content using a camera, editing it and then uploading it to YouTube, you are instead broadcasting and streaming LIVE directly. This is known as raw footage. For marketers this is HUGE because it will allow you to communicate directly with your audience in a highly engaging manner and will give them the ability to ask questions, have a discussion and get LIVE
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