“The money is in the lists.” As an affiliate marketer you’ve probably heard that one hundreds of times. And it’s true – but not if you’re doing it wrong! It should read ‘Money is in the lists only if you know what you’re doing’. If you’re taking a stab at it, though, chances are that you’re doing it wrong and you’re costing yourself cold, hard cash. On a list of affiliate marketing mistakes, messing up your list building reigns supreme. Botch that one and everything you do after will have a significantly diminished impact. It’s like trying to run a
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