Let me ask you a question: What do you think is the most prevalent fear email marketers face today? Not being able to get people to subscribe? Or maybe that they are boring people to death with their emails? For me, it is the fear that I’m putting in all this hard work into something that people ignore. I’m talking about open email rates here. I spend hours or days writing up something I feel excited about only to find it not connecting with my list. My stomach drops every time I notice a significant decrease in people I’ve managed
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