Wednesday 29 March 2017

Why Fear Is Your Best Friend If You Want Readers to Keep Reading

How To Use Fear As Your Best Friend If You Want Readers to Keep Reading? Fear is the most universal, dominant, and primal human motivator. And the key, as counter-intuitive as it sounds, is to stop hiding from your fears and embrace them. Why? Because your own fears are the most powerful connection points you have to reach the very people who scare you the most: your readers. To help you grab your audience right from the start let’s take a look at the 10 most common fears we as humans face:   1. The Fear of Failure This fear of failure, however, is

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