Understanding the concept of brand archetypes helps us work out who to market to as well as how to. Do you have a defined audience for your own business? It’s very important. Read on to find out how to work it out. We are rightly advised to stand out from the crowd, write compelling content, tell stories, have calls to action and a marketing funnel. These are all valuable methods, but… Who does your compelling content and story telling appeal to, or who do you want to stand out to? It can’t be everyone. I give you two scenarios: 1.
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