So you’ve made it across the first hurdle – you’ve managed to build a list for email marketing and now you are getting ready to…what, start counting the cash? Hold your horses. While list-building is an important first step in this entire process it’s definitely not a done deal that will magically turn into a money-making machine. Your lists or rather, potential customers on those lists, have to be ‘primed’ so to speak. There’s little worse than spending all that time building a subscriber base just to get no interactions, no love from your list. So what constitutes a good
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