One of the best ways to attract new people to your audience is to take advantage of trending topics and current events, and weave them into your content. If you can tie your content to current news trends and controversies, you can build a more engaged audience than you might have if you just provide straight information. The key here is that you must know your audience before you attempt this, as it can turn people off. The second key is that you need to be a bit of a pot-stirrer yourself, as it takes some thick skin to wade
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