Building Relationships: You’ve got them on your list, now what do you do?

Once someone signs up for your list, then the real work of building relationships begins. In a way, getting the sign up is the easy part. It’s what you do with your people after they sign up for your opt-in offer that will determine your success. One of the things I see time and again (and have even been guilty of myself on occasion) is people going to great lengths to build a list, and then never doing anything with it beyond the initial welcome email. If you’ve gone to the trouble of creating your content upgrades or designing your

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