When you come up with a topic for your blog, do you stop to consider what is the purpose of your blog post? The idea may be good, and the topic interesting, but what do you hope to achieve by it? What is your post’s objective? Let’s look at some questions to ask before we start researching, put pen to paper, fingers to keyboard, or mouth to microphone. If you are selling products and services your ultimate purpose will be to attract readers to what you have to offer them. If all you do is promote them, you will put
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