Foolish Consistency Is The Hobgoblin Of The Mind I have been continuing my reading of: “Influence: The Psychology of Persuasion” by Robert Cialdini wherein Cialdini explains the tactics used to influence people to say “yes”. We need to know this for two reasons (1) so that we can recognize them – to defend ourselves against them – or (2) use them in our marketing – to help people reach the “correct decision”…. and “Buy this product”. Of course as ethical marketers we will want to be sure the product is something we are completely confident in, AND that the product
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