I have observed several seemingly average people create an amazing virtual summit featuring leading experts in different niches. And I always wondered: “How did they do it? How did they get all these well-known authorities to willingly offer their insights and knowledge for free? And what led them to trust being interviewed by these individuals? My understanding of summits began many years ago when my mentor at that time suggested creating a summit to build a list quickly and easily. For the next few years I attended summits in many of my own niches (love, relationships, marketing, health and wellness,
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