Sunday 22 November 2015

Consistent Marketing Strategy

A consistent marketing strategy is essential for success. It’s something we all need to aim for as we develop our online businesses. To help me in this respect, I have been reading a book that I’d been meaning to read for a long time. “Influence: The Psychology of Persuasion” by Robert Cialdini Quoting from the Amazon product description: ‘Cialdini explains the psychology of why people say “yes” – and how to apply these understandings…. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them.’ So the book

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